We know how difficult it can be for a new brand to have a social media presence that can gain followers and build brand awareness. An online presence that can make a difference. That\u2019s why we\u2019ve made this list of useful tips to help you avoid some common mistakes.<\/p>\n
Choose what social media channels work for your brand<\/strong><\/span><\/p>\n Before beginning to set up social media accounts, it\u2019s vital that you gather all the information about how these channels work or the type of audience they can bring you. Is good to determine what works for your brand and more importantly, what doesn’t.\u00a0<\/strong><\/p>\n Don\u2019t ignore or delete negative comments<\/strong><\/span><\/p>\n If your social media team is small, then we know it’s difficult to respond to each comment or tweet in an instant. However, when you are dealing with negative comments, the faster is your response, the less likely they are to be annoyed. So, is best, if you can, to reply to negative comments within an hour and just defuse a potentially brand damaging situation.<\/p>\n Don’t just promote your brand products or services<\/strong><\/span><\/p>\n You need to understand that your audience want to see more than just countless promotions and beautifully packed products, they want to see interesting discussions, retweets and actual real life facts about your brand or your team. A post about ‘Happy Monday’, or a tweet asking a certain question could generate much more attention than one\u00a0promoting a product.<\/p>\n Don\u2019t be afraid to use emojis<\/strong><\/span><\/p>\n You are not a robot and your social media posts shouldn\u2019t feel that way. So, your every messages should show emotions, whether it\u2019s an exciting post about a new product or a sincere tweet to apologize for a temporary loss of service. Either way, using emojis can help you be more close to your customers. But, be careful not to over do it.<\/p>\n Use hashtags <\/strong><\/span><\/p>\n We all know hashtags are a great tool that can make your tweets visible to\u00a0a large number of people or groups. \u00a0But, don\u2019t hashtag every word in your post or tweet, this can push your audience away and won’t\u00a0bring you many followers.<\/p>\n Use a social media calendar<\/strong><\/span><\/p>\n A social media calendar will help you schedule social post and\u00a0find out which one works better for you and your audience. Using a social media channel can also help you to keep track of older\u00a0posts and not\u00a0post the same content too many times.<\/p>\n Find out when is the best time to post<\/strong><\/span><\/p>\n The social media calendar will give you insights about the best times to post or tweet. You can choose to post during the morning or evening rush hours and\u00a0risk being hidden among the thousands of others that tweet at the same hour. Or you can opt to tweet off those popular hours (for example, 6.03 pm or 10.35 am) and your post could be more visible to your fans.<\/p>\n \u00ad Have your own style<\/strong><\/span><\/p>\n Find your own ‘voice’ that will represent your brand on the social media channels. This way you will create a reliable and one of a kind brand. You can have\u00a0a best practice guide to\u00a0help your team create posts which will fit your brand\u2019s overall identity.<\/p>\n Use paid advertising<\/strong><\/span><\/p>\n You will find that most social media channels have a paid advertising platform for businesses that want to increase their social reach. Begin by running small campaigns to see if this will work for your brand, but make sure to target your audience.<\/p>\n","protected":false},"excerpt":{"rendered":" We know how difficult it can be for a new brand to have a social media presence that can gain followers and build brand awareness. An online presence that can make a difference. That\u2019s why we\u2019ve made this list of useful tips to help you avoid some common mistakes. Choose what social media channels work […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[162],"tags":[198,200,199,183],"_links":{"self":[{"href":"http:\/\/ukwebsolutionsdirect.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1148"}],"collection":[{"href":"http:\/\/ukwebsolutionsdirect.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/ukwebsolutionsdirect.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/ukwebsolutionsdirect.co.uk\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"http:\/\/ukwebsolutionsdirect.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=1148"}],"version-history":[{"count":1,"href":"http:\/\/ukwebsolutionsdirect.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1148\/revisions"}],"predecessor-version":[{"id":1149,"href":"http:\/\/ukwebsolutionsdirect.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1148\/revisions\/1149"}],"wp:attachment":[{"href":"http:\/\/ukwebsolutionsdirect.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=1148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/ukwebsolutionsdirect.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=1148"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/ukwebsolutionsdirect.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=1148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}