How to choose the right domain name

Posted by Andrei on June 17, 2016 in Domain Names, How To's

If you want to have a website or a blog the first step is to choose the right domain name. After you’ve selected a great name for your domain, you need to choose a good registrar and a domain extension. Then, it’s about how much you’re willing to spend for the domain name.

Yes, we know all this information can become rather overwhelming if you’re a newbie. That’s why we decided to share with you the tips below.

Be sure about the Registrar

It’s important to choose the best domain registrar for your business.  So read, research and find out as much as you can about these kind of companies. Most importantly, be sure they have clear contact details on their website and that they offer a fair and competitive price.

In case you’ve already done this, you can find out all about the registrar of your domain name by using the Whois website.

The Right Extension

If you are not searching for a huge amount of traffic, branding or name recognition, then you can choose from .net, .org, .biz and a number of other domain extensions.

However, if you’re concerned with building a successful website, then owning a .com is critical. Most people who use the Internet still make the automatic assumption that .com is all that’s out there. The .com extension still rules, even though it can be more expensive.

Keep the Name Short and Easy to Remember

Is very important to have a simple and easy to remember domain name. A short name means is easy to type, fits well into SEO best practices and it’s easier to use on social networks, print media, and every form of offline marketing (including the important Word-of-Mouth). Word-of-mouth and SERPs marketing both rely on the ease with which the domain can be called to mind. So, don’t ignore the importance of SEO for your business.

Don’t forget to renew your domain name

Everybody can choose to register their domain name for one year, two years or even longer. Regardless, there will come a time when the domain name has to be renewed. Make sure you don’t forget to do this before that domain expires. If it does expire, you will have to pay an additional fee and the disruption to your website won’t look good for your brand or your company.

Remember, you have the option to set your domain name to auto-renew and you can even purchase it for 10 years or longer. If you choose this option, then you don’t have to worry about the domain expiring because you switched emails and missed the notice.

There is so much more to know about your domain name, but the tips above can help you start this process. Don’t be afraid to ask questions or contact the support team of your domain name registrar company if you need help.

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