A few social media tips for newcomers

Posted by Ana-UKWSD on October 14, 2016 in How To's

We know how difficult it can be for a new brand to have a social media presence that can gain followers and build brand awareness. An online presence that can make a difference. That’s why we’ve made this list of useful tips to help you avoid some common mistakes.

Choose what social media channels work for your brand

Before beginning to set up social media accounts, it’s vital that you gather all the information about how these channels work or the type of audience they can bring you. Is good to determine what works for your brand and more importantly, what doesn’t. 

Don’t ignore or delete negative comments

If your social media team is small, then we know it’s difficult to respond to each comment or tweet in an instant. However, when you are dealing with negative comments, the faster is your response, the less likely they are to be annoyed. So, is best, if you can, to reply to negative comments within an hour and just defuse a potentially brand damaging situation.

Don’t just promote your brand products or services

You need to understand that your audience want to see more than just countless promotions and beautifully packed products, they want to see interesting discussions, retweets and actual real life facts about your brand or your team. A post about ‘Happy Monday’, or a tweet asking a certain question could generate much more attention than one promoting a product.

Don’t be afraid to use emojis

You are not a robot and your social media posts shouldn’t feel that way. So, your every messages should show emotions, whether it’s an exciting post about a new product or a sincere tweet to apologize for a temporary loss of service. Either way, using emojis can help you be more close to your customers. But, be careful not to over do it.

Use hashtags

We all know hashtags are a great tool that can make your tweets visible to a large number of people or groups.  But, don’t hashtag every word in your post or tweet, this can push your audience away and won’t bring you many followers.

Use a social media calendar

A social media calendar will help you schedule social post and find out which one works better for you and your audience. Using a social media channel can also help you to keep track of older posts and not post the same content too many times.

Find out when is the best time to post

The social media calendar will give you insights about the best times to post or tweet. You can choose to post during the morning or evening rush hours and risk being hidden among the thousands of others that tweet at the same hour. Or you can opt to tweet off those popular hours (for example, 6.03 pm or 10.35 am) and your post could be more visible to your fans.

­ Have your own style

Find your own ‘voice’ that will represent your brand on the social media channels. This way you will create a reliable and one of a kind brand. You can have a best practice guide to help your team create posts which will fit your brand’s overall identity.

Use paid advertising

You will find that most social media channels have a paid advertising platform for businesses that want to increase their social reach. Begin by running small campaigns to see if this will work for your brand, but make sure to target your audience.

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