Some issues your website needs to be prepared for

Posted by Andrei on November 18, 2016 in How To's, Web Design

In today’s article, we will talk about some of the unexpected disasters that can affect your online business and how you can deal with them. Having some sort of strategy prepared for this kind of things can help you prevent a lot of problems. So, here are a few thins you need to be ready for.

Your customers can’t order. No matter what kind of eCommerce site you own or manage if your order process is down, then your business is going to loss a lot of money and customers. Why? Because most people are looking to buy a product as quickly as possible. And if they can’t, then they will head off and find another site that sells what they want. That’s why you need to avoid this by being proactive and have a support team that can monitor your site every hour. Also, you can use Google Analytics, a tool that can give you crucial information about your website.

When hackers get to your website. What does that mean? If your website gets hacked, your online business can disappear from Google, your sales can fall and most definitely your reputation will be badly affected. So, it’s very important to ensure that your website is as secure as possible by having strong passwords for accessing vital sections of your site. You should also use tools like SiteLock that can automatically protect your site from malware.

When social media goes wrong. Now this can really lead to negative stories about your website or your products, so be extremely careful how you deal with a customer service complaint. That’s why you need to reply to every single comment, message or complaint received on social media. Do this by trying to understand your customers and how you can help them.

Your Google ranking drops. For many websites, this translated to a significant loss of customers and sales. For this to never happen, you have to make sure you always follow Google’s guidelines. So, win your place on Google search in a fair way and not by buying links to boost your rankings.

Traffic goes down. Your website sales are all about traffic and when it suddenly goes down your business will be affected. You can prevent this from happening by diversifying your traffic sources. That means you shouldn’t rely only on Google, but also on social media and other search engines.

When your customers are unhappy. Do you know how your customers feel about your products or services? If not, then you have to find out as soon as possible. There’s nothing worse than not knowing if your customers are unhappy. So, ask them via you online channels or if you want to be even more close to your customers, you can try calling them.

Don’t wait to long to redesign your website. You have to keep up with the latest design trends, if not your website can look outdated. Also, by not optimizing your site for mobile, you are not following Google’s latest guidelines, so your search rankings will drop.